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About us

We provide a bridge towards more sustainable living for those making steps in the right direction, and for those who are just at the start of the road, too.

About us

We provide a bridge towards more sustainable living for those making steps in the right direction, and for those who are just at the start of the road, too.

On a mission to use less.

The Useless Project (formerly Sustainable Fashion Dublin) was started by Geraldine Carton and Taz Kelleher in November 2018. Powered by energy, enthusiasm and positivity, the aim of this collective has always been to bring like-minded individuals together and highlight the positive, accessible and pragmatic side to living a more sustainable lifestyle. 

Starting-off largely events-based, The Useless Project has expanded beyond the realms of swap shops and flea markets (although these continue!), merging into education, advocacy, awareness-raising and online content generation, amongst other activities.

On this site you will find a wide range of resources, ranging from DIY upcycling videos and sewing tutorials, to batch-cooking recipes, climate justice deep-dives and listicles of our favourite sustainable brands in Ireland and beyond. This is a space to learn, to connect, and to engage with new and interesting ideas. We’re not calling for a small amount of people to be perfectly zero-waste or “100% sustainable”. What we want to see is a huge amount of people making incremental positive changes in whatever way they can.

So if you’re someone who feels useless – just start small. 

Keep it simple. Just use less. 

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